FULL OF CHARACTER The bold, versatile label that introduced the world to Johnnie Walker. The world’s best-selling Scotch whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavor the Walker family has never compromised on. The character of this whisky is defined by intense, spicy, zingy, edgy flavors. Red Label bursts onto the palate with the freshness of the spray from a crashing wave, followed by the zing of aromatic spices and finally a long, lingering, smoky finish. The sensation in the mouth is complex – “sweet chilli” is a good description of this taste and the tingling sensation on the tongue. The Walker family used their encyclopedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? Red Label became the world’s favorite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business. Blending is part art, part science – it’s a skill the Walker family developed over many generations. Red Label, with its combination of light whiskies from Scotland’s east coast and dark, peaty whiskies from the west coast, created a blend with an extraordinary depth of flavor. The taste travels right across your palate to deliver a flavor experience no ordinary whisky can match.